Third Year Syllabus

ADVERTISING


Fifth Semester


Course Type Course Code Course Title Credits
Compulsory Course BAMMC DRGA-501 Copy Writing 4
Compulsory Course BAMMC DRGA-502 Advertising & Marketing Research 4
Discipline Related Elective
(Any four)
BAMMC EAGI 1501 Globalization & International Advertising 12
BAMMC EABB 1502 Brand Building
BAMMC EAAM 1503 Agency Management
BAMMC EAAP 1504 Account Planning & Advertising
BAMMC EASM 1505 Social Media Marketing
BAMMC EADM 1506 Direct Marketing & E-Commerce
BAMMC EACB 1507 Consumer Behaviour
BAMMC EADF 1508 Documentary & Ad Film Making
Total Credits 20
Click here to download the Syllabus for Semester V


Sixth Semester


Course Type Course Code Course Title Credits
Compulsory Course BAMMC DRGA-601 Digital Media 4
Compulsory Course BAMMC DRGA-602 Advertising Design 4
Discipline Related Elective
(Any four)
BAMMC EAAC 2601 Advertising in Contemporary Society 12
BAMMC EABM 2602 Brand Management
BAMMC EAMP 2603 Media Planning & Buying
BAMMC EAAS 2604 Advertising & Sales Promotion
BAMMC EARM 2605 Rural Marketing & Advertising
BAMMC EARE 2606 Retailing & Merchandise
BAMMC EAEM 2607 Entertainment & Media Marketing
BAMMC EATP 2608 Television Program Production
Total Credits 20
Click here to download the Syllabus for Semester VI

Third Year Syllabus

JOURNALISM


Fifth Semester


Course Type Course Code Course Title Credits
Compulsory Course BAMMC DRG-501 Reporting 4
Compulsory Course BAMMC DRG-502 Investigative Journalism 4
Discipline Related Elective
(Any four)
BAMMC EJFW 1B501 Features and Writing For Social Justice 12
BAMMC EJWS 1B502 Writing and Editing Skills
BAMMC EJGM 1B503 Global Media and Conflict Resolution
BAMMC EJBF 1B504 Business and Financial Journalism
BAMMC EJMJ 1B505 Mobile Journalism and New Media
BAMMC EJNM 1B506 News Media Management
BAMMC EJJP 1B507 Journalism and Public Opinion
BAMMC EJML 1B508 Media Laws and Ethics
Total Credits 20
Click here to download the Syllabus for Semester V


Sixth Semester


Course Type Course Code Course Title Credits
Compulsory Course BAMMC DRG-601 Digital Media 4
Compulsory Course BAMMC DRG-602 Newspaper & Magazine Design(Project) 4
Discipline Related Elective
(Any four)
BAMMC EJCI 2B601 Contemporary Issues 12
BAMMC EJLJ2B602 Lifestyle Journalism
BAMMC EJPT2B603 Photo & Travel Journalism
BAMMC EJMJ 2B6504 Magazine Journalism
BAMMC EJSJ 2B605 Sports Journalism
BAMMC EJCR 2B606 Crime Reporting
BAMMC EJFNF 2B607 Fake News & Fact Checking
BAMMC EJTJ 2B608 Television Journalism
Total Credits 20
Click here to download the Syllabus for Semester VI