Post-Graduate Courses M.Sc. (IT)
M.M.M.
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No. of Seats: 60
Duration: 3 years
Co-ordinator: Mrs. Ketki Bhatti
Structure & Syllabus
The programme covers all the related areas of marketing including public sector marketing. It seeks to develop an integrated top management perspective which is necessary for marketing executives to move into top level general management positions. Candidates seeking admissions to this programme ust have practical experience in any of the following related areas: Marketing Planning, Sales Management, Marketing Research, Distribution, Public Relation, Advertising, Export Marketing and Applied Economics.
T he three year (Six Semester) M.M.M. Course is designed for those students from different educational backgrounds wishing to acquire the skills needed to pursue a high level career in the world of business. The objective of the programme is to prepare students to exploit opportunities being newly created in the management profession.
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First Year
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Semester 1
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Semester 2
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SUBJECT
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SUBJECT
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Financial Accounting
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Personnel Law & Management
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Business Law
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Managerial Economics
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Cost Management & Management Control
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Production Management
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Organizational Behaviour
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Marketing Management
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Principles of Management
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Research Methodology
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Quantitative Methods in Management
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Financial Management
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Second Year
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Semester 3
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Semester 4
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SUBJECT
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SUBJECT
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Introduction to Computers / MIS
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Advertising & Sales Promotion Management
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Effective Communication
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Marketing Research
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Human Resources Management
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Consumer / Industrial Buyer Behaviour
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Business Environment
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a) Retail Management
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Taxation
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b) Social Marketing
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Sales Management
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Final Year
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Semester 5
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Semester 6
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SUBJECT
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SUBJECT
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International Marketing
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Entrepreneurship Management
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Product Management / Industrial Marketing / Services Manrketing
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Management of Environment & Productivity
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Marketing Strategy
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Project Management
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Distribution Management & Marketing Finance
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Strategic Management
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Special Studies in Marketing (Projects)
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Business Ethics
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Eligibility
Every Candidate must have passed- A Bachelor degree examination in any faculty of Mumbai University as equivalent there to and
- Acquired a minimum two years work experience (Supervisor,executives) The experience being counted from the day subsequent to the last day of the qualifying examination passed by the candidate.
- Candidate passing D.M.S examination of Mumbai University will be exempted from keeping terms and appearing at the first year of M.M.M Course provide the candidate has 3 years executive experience and full-time the criteria laid down for admission to the concerned course.
- Work Experience required experience is in any of the related areas of Marketing.
- To be eligible for admission to the first year of M.M.M courses ,the candidate should have passed Bachelors Degree of Mumbai University or of a recognized University with five years executive (Non-clerical) experience in Related areas mentioned earlier.
ORDegree of Mumbai University in any faculty or of a recognized University and possess recognized qualification such as ACA,AICWA,AMIE,CAIIB etc. and minimum two year experience (Non-clerical)
ORDegree of Mumbai University in any faculty or of a recognized University in first or second class and minimum two year experience (Non-clerical) after graduation.
ORPostgraduate Degree or diploma awarded by a recognized institution and have a maximum two years work experience (Non-clerical)